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Escazú, San José 
Costa Rica

DOMAIN: Digital Marketing

SUMMARY:  Marlon Umaña is a Digital Marketing Analyst and Front-End Web Designer with expertise in digital marketing, web design, user experience, web development, A/B testing and conversion optimization. He has experience leading design, development, and management of websites, optimizing websites across desktop and mobile experiences, through an understanding of business-to-business and business-to-consumer marketing and collaborating with cross-functional teams in US and LATAM markets.
 

 

Specialities:

  • Design and programming of mobile-friendly e-mail template and use of different email and automation marketing tools (Mailchimp, Mailjet, Campaigner, Litmus, Eloqua)
  • Building web and mobile products with HTML, CSS, Bootstrap, jQuery with working knowledge of JavaScript, PHP
  • Conversion Rate Optimization, A/B Testing, Multivariate Testing, Roadmaps, Heatmaps and User analytics (Google Optimize, Hotjar, CrazyEgg, landing pages)
  • CMS platform administration, management and transitioning (Wordpress, Woocommerce, Opencart, EPI Server)
  • Web Design and Prototyping (Photoshop, Illustrator, Photo.io)
  • Website Management and SEO
  • Analytics tools and data reporting (Google Analytics, Google Tag Manager, Search Console, Data Studio)
  • Manage data-driven campaigns to increase traffic and conversion via PPC and Social Media (Google Adwords Certification)
  • Social Media Marketing (SMM) optimization through analysis and pixel implementation to improve ROI

TECHNICAL SKILLS

  • Google Analytics
  • Diseño gráfico
  • Graphic Design
  • Google Adwords
  • JavaScript
  • CSS
  • Search Engine Optimization (SEO)
  • Web Development
  • After Effects
  • Digital Marketing
  • jQuery
  • Desarrollo web
  • HTML5
  • SEM
  • WordPress
  • Diseño web
  • HTML
  • Responsive Web Design
  • Web Design
  • Google Tag Manager
  • Facebook Marketing
  • User Experience
  • Oracle Eloqua
  • Email Marketing
 

WORK EXPERIENCE:

Vertiv Co – April 2015 – Present
Position: Senior Web Designer
Description: Manage multisite and multilingual VertivCo.com, which serves 1M+ unique monthly visitors from the USA, Canada, EMEA, Asia Pacific, while serving as Google Analytics & Tag Manager specialist.

  • Analyze Users Shopping Behavior and Patterns (UX) 
  • Consistently analyze campaign results and provide optimization recommendations to improve conversion.
  • Provided code development knowledge in HTML, CSS and using Bootstrap to create successful landing pages.
  • Designed and developed web pages, PPC display ads, landing pages and emails for marketing digital channels.
  • Redesigned email template for weekly promotional sales campaigns.
  • Development of interactive walkthroughs experiences in HTML5, CSS3, and JS. Several implementations of events, goals, and pixels through Tag Manager to measure and optimize digital channels (FB, Linkedin, Adwords, Anlytics).

Aeropost Network – March 2013 – April 2015
Position: Web Designer
Description:

  • Regional Marketing
  • Branding - Graphic Design
  • UI Web Design
  • E-Mail Marketing and Design
  • Internet Marketing

Opticas Vision – February 2011 – March 2013
Position: Multimedia designer
Description: Digital / Multimedia Designer in Grupo Visión (Optical Vision, Diopsa and Optisa), working on a wide variety of projects to launch sites, both for websites and a large number of institutional and commercial videos, cable television).

PROJECTS

55 MIN Training and Nutrition Team – March 2017 – May 2017

WordPress site to show benefits of 55M

IQ Profits – June 2016 – August 2017

Landing page about services from IQ Profits

IN TNT gym, also it's a Woocomerce integration to show products and membership from the gym

Nature Air Digital Consulting – June 2016 – January 2017

Digital consulting about the state of the business and support migration to a new website platform. Web optimization through the use of Google Analytics, Adwords, Tag Manager and email marketing.

MyCoach – April 2016 – May 2016

Landing page to show benefits of MyCoach Costa Rica

Centro de Nutrición Larisa Páez – March 2015

Website developed in WordPress

Alkaid Business Software – January 2014

Motion Graphic of the company logo Alkaid Business Software

Royal Holding Firm – July 2013

Design of the website www.royalcr.com of the Royal Holding Firm which specializes in professional training in Financial Coaching, Sales Seminars among a wide variety of services. The website was made completely new with HTML5, CSS3 and Jquery technologies, it is optimized for mobile devices and has a DB connection in MySQL.

EDUCATION

Mejorando.la 2014 – 2014
Professional Frontend Course, Web Design

A professional, thorough course, in which HTML5, CSS3 and Javascript are just the beginning. Also responsive design, frameworks, precompilers, data synchronization, JSON, Modernizr, design and mobile layout.

Mejorando.la 2014 – 2014
Course of Online Marketing and Digital Strategy, Online Marketing

Create marketing strategies, search engine positioning, create and maintain brands in social networks, choose and activate budgets of inbound and outbound marketing in AdWords, Facebook, Twitter, YouTube.

Universidad Fidélitas  2007 – 2009
Bachelor degree in Advertising Design

Universidad Hispanoamericana (CR)  2003 – 2005
Bachelor in Advertising

Universidad Latinoamericana de Ciencia y Tecnología  2011 – 2011
Free course of the Ulacit in which the principles of web programming in PHP are seen.

Cyber U  2010 – 2010
Theoretical-practical course of Adobe Premiere and Adobe After Effects software for editing and animation of 2D videos.

Cyber U  2010 – 2010

Dreamweaver I, II and III, Web Design.

Theoretical-practical courses in which you start in the semantic HTML language, then the language of CSS style sheets and finally you see a bit of the PHP dynamic language to make connections to DB.

CERTIFICATIONS

  • UX Designer – March 2016

    Digital agency La 404, Licence T2016|27|01|0391

  • Google Tag Manager (V2) Essential Training  – April 2016

    Lynda.com, Licence 3AC8F5

  • Creating an HTML5 Banner Ad with GreenSock (GSAP) – September 2015

    lynda.com, Licence 6B294B

  • HTML5: Structure, Syntax, and Semantics – September 2015

    lynda.com, licencia E60AAF

  • Marketing Online And Digital Strategy – February 2014 – February 2015

          Mejorando.la, Licence d5512f12-6e8c-412c-84a0-85ecd2067a30

  • UX course: User experience Design – July 2014 – July 2015

          Mejorando.la, licencia 7f1d60ab-589f-41c3-a9a9-46635c96a7ab

  • Curso de JavaScript y jQuery – November 2015 – November 2016 

          Mejorando.la, Licence cf2bbb86-e7eb-4668-9e18-7df54962f996

  • SEO Search Engine Optimization – July 2016

         Digital Academy  La 404, Licence T2016|12|07|457

  • Analitica Web - Google Analytics  – March 2016

         Digital Academy  La 404, Licence

  • AdWords Search Certification  – February 2017  –February 2018

         Google, Licence 

  • Google Analytics Essential Training  – March 2017

          Lynda.com, Licence 64682F27CF514FA18ABD022A0EE1FAD6

  • Google AdWords Essential Training  – March 2017

          Lynda.com, Licence 70EDEEC37FAD43B3B4D73681718DD579

  • Facebook Marketing: Advertising  – March 2017

    Lynda.com, Licence

  • Facebook Marketing: Advanced Advertising  – December 2017

         Lynda.com, Licence 

  • Google AdWords: Intermediate Techniques  – March 2017

          Lynda.com, Licence

  • AdWords and Analytics: Remarketing  – January 2018

    Lynda.com, Licence

  • Advertising on LinkedIn  – February 2018

         Lynda.com, Licence 

  • Learn LinkedIn Sponsored Content  – March 2018

         Lynda.com, Licence

  • LinkedIn Sponsored InMail  – March 2018 

    Lynda.com, Lincence